Zen saying nicely captures my approach to medical writing and media production: "A small thing is not small." Exactly. Details matter. Accuracy matters. Most of all, good writing matters. Fresh, vivid writing is what makes any message, in any medium, rise above cliche, jargon, and "industry-speak."
Browse through this site to see examples of my work. You'll find a collection of creative, visually-appealing programs that span a wide range of topics, intended audiences, and media styles. Regardless of the medium, the reading level, or the technical complexity of the material, you'll see the power of good writing at work.